Bajaj to open multiple Triumph dealerships in India, Since Roadster 400, Scrambler 400 to launch soon, the aim is to open a showroom before the launch of these bikes. These bikes will also be sold at Triumph showrooms.

Bajaj will first open showrooms in metro and Tier 1 cities. With growing demand for Mid- Premium segment Motorbikes, Bajaj will later shift its focus in Tier 2 cities also. Bajaj will focus on getting a brand experience at the new Triumph showrooms. A similar approach has been made by Hero before launching of the Harley-Davidson X440, Hero planning to sell premium and upper premium bikes via specific dealerships and Hero plans to set up more then 100 over the next year.