Yamaha Scooters

About the company

Yamaha is one of the most renowned Powersports manufacturers in the world today, but motors and gear were not always the company’s strong suit. Yamaha Corporation began as a manufacturer of pianos and reed organs.

The company continued to manufacture musical instruments until 1953, when the fourth generation president, Genichi Kawakami, decided to diversify into small engines and motorcycles. During the postwar period, many Japanese manufacturers began to convert their wartime production into new markets, such as motorcycles and automobiles.

The first Yamaha motorcycle, the YA-1, was released in 1955 by the company’s newly formed branch, Yamaha Motor Company. While many motorcycle manufacturers had early product failures, Yamaha found almost immediate success with the YA-1, which began placing in major national races. This racing heritage would continue to influence Yamaha’s product design throughout the company’s existence.

Yamaha Motor made its first foray into India as a joint venture in 1985. Mitsui & Co. Ltd. signed an agreement with YMC in 2008 to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities include two cutting-edge plants in Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants allows for producing two-wheelers and parts for domestic and international markets.

IYM is highly customer-focused, with over 2,200 customer touch-points across the country, including 500+ dealers. Blue-Core Technology enabled models such as Sports model YZF-R15 version 4.0 (155 ccs), FZ 250 CC, FZS 250 CC, MT-15 V 2.0 (Fuel-Injected 155cc), FZ FI (Fuel-Injected, 149 cc), FZ-S FI (Fuel-Injected, 149 cc), Ray-ZR 125 Fi (125 (155 cc)

Yamaha Motor India Pvt. Ltd. (YMI) is a wholly owned subsidiary of YMC that serves as the regional headquarters and corporate control body for YMC’s India business operations.

YMI is in charge of Yamaha India’s Corporate Planning & Strategy, Business Planning & Business Expansion, and Quality & Compliance Assurance. Yamaha Motor India Sales Pvt. Ltd. (YMIS) is a wholly owned subsidiary of YMC. It assists IYM in marketing and selling its motorcycles and scooters in domestic and export markets.