After a post went viral showing on-road price of Speed 400 at Rs 3.38 lakh, Triumph India said they will release the official on-road price soon. A viral post about a dealer charging high for Speed400 while it is difficult to verify the authenticity of this post, it is being claimed that the quotation was provided by a Triumph dealership In Bangalore. After this an official statement was released by Bajaj Auto LTD :-

“At Bajaj Auto Ltd. we are committed to our customers and follow the highest standards of transparency, including pricing. We would urge all our customers and media to ignore the rumours doing rounds across various public and social media platforms related to the on-road pricing of the new Triumph Speed 400. The company has not released any on-road price guidelines and the same would be in line with its other products and industry norms. This will be issued by 10th July. Speed 400 has been launched at ex showroom price, Delhi at 2.23 lacs for the first 10,000 customers post which it will move to its regular price at 2.33 lacs. State specific ex-showroom and on road pricing will be released closer to delivery.”